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How to Start a Baby Toys & Accessories Selling Business in India?

Baby Toys & Accessories Selling Business

India as a country has the highest birth rate in this world. So, starting a baby toys & accessories selling business in India seems to be a lucrative deal. Selling baby toys and accessories like pram, walking cradle, designer cycles, motor bike for kids, baby swings, etc can surely help you earn high. In this country starting a business that is based on baby toys and accessories can come up with great outcome. The profit remains really high with this type of business in India.  Babies are loved by all and there is no looking back in terms of spending. There are lots of people who are even willing to spend their whole salary on their babies and hence the demand is very high in this market.

There are also websites which are now catering for people to supply them baby toys and accessories. Though most of the people prefer to shop the old fashioned, offline way, because they want to check the product before buying. So starting a local store can really help you earning a great amount of profit on a long run. Well, these websites are the places where they use to sell branded items which costs high to the parents. In this country if you can target the middle class families as your customers, then your chances for success will remain higher for sure. Not every family can afford those branded items and this is true for a country like India. So, targeting the higher-middle class and middle class families to sell non-branded baby toys and accessories to them can offer you a great earning. The margins are very high and that is the best part about. Though there is competition, still the market is so vast that there is nothing to worry about. With the population growing the demand for baby store is also increasing.


If you still remember your childhood toys and those happy memories are still running in your mind, then the time has come for you to start a baby toys & accessories selling business in India.how to start baby shop business in India This type of business is perfect for those who still have an eagerness to join the younger kids when they are horsing around. With the initiation of this type of business, you can also be a part of their play time. Well, this is the right time to do it. Simply by opening the baby store, you can even help the parents as well as other family members to get right kind of accessories and supplies in such a cost that they can afford. If you have a special inclination towards kids, then this type of business seems to be quite a fulfilling one for you. Well, there are a few steps you should follow in order to start this type of business. The research is very important you should not make mistake in that, based on where you are located study the market well, only once you are sure, then things will be easier.

Type of baby store

First of all, you need to determine the type of kid’s store you wish to open. You can go for such a store idea that is based on baby clothing or you can go for such a store, where you can sell baby clothing, accessories, toys as well as other items which are needed for parents and kids. You can even add maternity clothing for this type of store. You can go for a franchise. Depending on your needs you can decide the business model and once you have made up your mind things will be much easier and will you good returns on your investment which is something very good and need of every business startup.

Complete the legal works

There should be some legal aspects that you need to meet while setting up a baby store in your local. You also need to register the name of your business with the concerned department. You may need to buy the business license from the local government. So, check these things out before you start a baby toys & accessories selling business in India.  It is important, even to hire a consultant who can guide you in the right way on this issue so that things become easier.

Get business insurance

When you are going to establish a physical store, you should consider getting business insurance. This insurance policy should offer you liability coverage and can even provide protection for the equipments and building. If you are planning to hire a few people, then you may need to go for the compensation insurance as well. This is a need of every business though people overlook it; it should not be at any cost you should get this done first.

Choose a proper location

The most important thing is to find such a location where you can establish your baby store. You can lease a spot and this will give you a real flexibility on the business agreements. Your store must be located at a well-accessed and high traffic location. At this type of location you can drive attention of more customers.

In order to start this type of business, you will need some equipment. Some of the basic equipments like cash register, printer, computer, phone, scanner, etc can be assigned for the store in order to keep the business flow smooth.

Purchasing the inventory

Buying the inventory for your business that you want to sell further is also an important consideration. Once you have decided what type of baby store you want to open, you can choose the inventory accordingly.

Advertising your business

Advertising is the most important need for just every business and your new baby store is not an exception! If you are trying to establish a local store, then you should think about advertising it properly. You can place ads in newspapers, yellow pages or you can advertise it through the parenting magazines. To attract more customers, you can take help of discounts, coupons and promotions. This will drive more customers to your baby store’s door.

Sadiq Iqbal

Sadiq Iqbal is the Lead Author, Editor and Head of Operations at Business Definer. Sadiq has a Masters in Business Management as well as years of experience, working in various business management roles at multiple organizations. Since joining Business Definer, Sadiq has helped numerous founders and business aspirants solve their most difficult problems and get their entrepreneurship dreams kickstarted.

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